Gordy Webb
Creative Producer & Project Manager
Education
UC Berkeley – Berkeley, CA; Class of 2019
Bachelor of Arts; Urban Studies
GPA: 3.85
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The Leadership Award '15 - '19 (Cal Alumni Association)
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Established in 1934, The Leadership Award is a one-year, merit-based scholarship that recognizes undergraduate students at UC Berkeley who demonstrate innovative, initiative-driven leadership impacting their academic, work, or community environments. Students compete for the scholarship every year, ensuring a diverse and dynamic annual cohort of leaders whose work is relevant and newly inspiring.
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Jeannette Gaehwiler Athletic Award 2015
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This award is presented in Jeannette Gaehwiler's memory by the Athletic Department to the student-athlete who is Courageous, Intelligent, Competitive, and Loving.
Awards
Experience
Client Marketing Officer
SMBX, San Francisco
August 2021 - January 2023
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Grew the platform from 1,000 to 10,000 investors over the course of a year through original content marketing, ambassador programs, and data driven growth hacking using tools like Tableau.
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Started and ran the influencer marketing partnerships vertical.
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Designed and built landing pages and digital marketing assets for SMBX and numerous small businesses using HubSpot and Unbounce.
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Produced, wrote, and edited an original video series, showcasing all-star small businesses on our platform 6-months after a successful raise.
Communications Manager
BOLD Communications & Marketing, Los Angeles
June 2019 - August 2020
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Served as lead coordinator and creative director behind organizing client pop-ups and media campaigns.
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Pitched new campaign concepts to prospective clients through detailed strategy decks and presentations.
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Negotiated cost-effective event solutions, leveraging discounts and packages with vendors to optimize product management and promotional efforts.
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Work with Business Intelligence/Analytics team on Paid Social dashboard development and KPI monitoring and reporting.
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Extensive copywriting for client blog posts, Facebook advertising management and creative design for Twitter, Pinterest, Reddit, and YouTube.
Founder & Executive Producer
Vine & Vinyl, Los Angeles
August 2022 - Present
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Producer and creative director of a monthly "Wine Market" featuring a curated group of natural wine makers, DJs, food vendors, and artists. Every event has sold out so far.
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Signed a deal with Grand Central Market, the food emporium with the largest social media following in the US, to create the first natural wine and music festival in DTLA.
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Host of weekly free radio station "More to Forget."
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Led creative team in executing successful advertising campaigns
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Defined and executed the creative vision for the company.
SKills
2015–2023
Project Management
Event Planning
Brand Management
Content Writing & Editing
Content Writing & Editing
Adobe Photoshop
Adobe Illustrator
Email Marketing
UX Design
Data Analysis
Trend Insights
Social Media Marketing
Hubspot
Unbounce
Google Adwords
SproutSocial
Salesforce
Tableau
Marketing Automation
Graphic Design
Influencer Marketing
Business Development
Client Relations
Video Production & Editing
Microsoft Office